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Behind the Billions: How Taylor Swift and MrBeast Can Be Used to Teach Economics
Taylor Swift is an acclaimed music artist while MrBeast is a popular internet personality. Their business acumen offers a unique opportunity to adopt a creative approach for teaching economics to a new generation of students who are familiar with their music and viral videos, curious about their backstories, and want tolearn about how to achieve financial success.
Taylor Swift is the most popular music artist in the world and her current Eras tour is the highest grossing of all time. MrBeast is a self-made billionaire. His viral videos are known for expensive challenges and are incredibly popular among Gen Z students. This paper builds on work done by Milovanska-Farrington et al. (2023) which looked at female influencers popular among Gen Z students and Geerling et al. (2023a and 2023b) who used viral videos to teach foundation economics. Taylor Swift and MrBeast are incredibly successful entrepreneurs. Incorporating their backstories and business acumen into the curriculum creates an opportunity to generate interest, improve engagement, and ultimately help students comprehend economic concepts through stories that resonate with their generation
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This paper was originally published by the International Journal of Pluralism in Economic Education
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